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Adverse Media

How to Run an Adverse Media Search

An adverse media search is often the first place real risk shows up — and the easiest step to do badly. This guide walks through how to search for a person or a company, build search strings, decide how far back to look, confirm a match, judge the source and record what you did, plus what to know before you try to automate Google searches.

Published: October 2026 Category: Adverse Media Read time: ~12 minutes
Quick Answer
An adverse media search looks for credible public information linking a customer, beneficial owner or related party to financial crime or other relevant misconduct. A sound search: defines the subject with identifiers that let you confirm a match; uses search strings that combine the exact name with risk keywords, in the relevant languages; sets a lookback proportionate to the risk; confirms the match and judges the credibility of each source; and records the strings, results and conclusion so the work can be repeated and reviewed. Search engines were not built to assess financial crime risk, so a manual search complements screening against structured adverse-media data rather than replacing it.

Regulators rarely prescribe how to search, but they do expect the search to be risk-based, credible and documented. The industry reference point is the Wolfsberg Group's 2022 FAQs on Negative News Screening, which stress that screening "should not be a zero-tolerance process" and that firms should decide its scope, frequency, sources and lookback on a risk basis.

For how adverse media fits a wider screening programme, see our adverse media screening guide and our comparison of open-web and licensed sources.

What Regulators Expect

  • FATF. Its risk-based guidance for banks lists "verifiable adverse media searches" among examples of enhanced due diligence, and its PEP guidance notes that internet and media searches are widely used but may not always be comprehensive or reliable.
  • UK. The JMLSG guidance asks firms whether there are adverse media reports about the customer, to judge credibility on the quality and independence of the source and the persistence of reporting, and notes that the absence of a conviction alone may not be enough to dismiss allegations. Adverse media searches are listed among enhanced due diligence measures.
  • Singapore. MAS's Guidelines to Notice 626 expect screening policies to set out the sources used, including commercial databases and, where appropriate, pertinent search engines — including engines used mainly in the person's country of nationality, residence or source of wealth. Using public sources to understand a customer's reputation is listed as an enhanced measure, and adverse news about financial crime may warrant a suspicious transaction report.
  • United States. The FFIEC examination manual expects banks to decide, on a risk basis, when to obtain more information on higher-risk customers, for example through negative media search programmes, and lists their results as a reason to review a relationship.

Step 1: Define Who You Are Searching

A search is only as good as the identifiers you can use to confirm a hit. Before searching, record:

  • For individuals: full name and known variants, former names, transliterations into other scripts, date of birth, nationality, places of residence and roles (for example director of a named company).
  • For companies (an "adverse media entity" search): legal name, trading and former names, registration number, country, and the people behind it — directors, beneficial owners and controllers — each of whom may need their own search.
  • The scope: which related parties you will search, decided on a risk basis and recorded.

For corporate customers, identifying the beneficial owners first matters: see our guide to UBO verification.

Step 2: Build Your Search Strings

Wolfsberg recommends defining search strings that combine the name with risk keywords, using exact matching for names and multi-word phrases, and keeping search settings consistent. There is no universal string; build your own keyword set around the risks that matter to you, such as:

  • Financial crime: fraud, money laundering, bribery, corruption, embezzlement, tax evasion, sanctions, terrorism, trafficking.
  • Legal process: arrested, charged, indicted, convicted, sentenced, investigation, fined, penalty, regulator, lawsuit.
  • Local languages: the same terms in the languages of the subject's nationality, residence and business.
PurposeExample search
Exact name with a risk term"Jane Example" fraud
Company with a phrase"Example Trading Ltd" "money laundering"
Official sources onlysite:gov.uk "Example Trading"
Recent coverage"Jane Example" investigation after:2022-01-01
Exclude a known namesake"Jane Example" fraud -footballer
Court or regulator documents"Example Trading" filetype:pdf

Google's help page documents quotes for exact phrases, the minus sign, site:, before: and after:, and filetype:. Other operators analysts often use, such as OR, are not in Google's current documentation, and some older ones — including cache: and related: — no longer work, so test strings before relying on them and always record the exact string used.

Step 3: Decide How Far Back to Look

No regulator sets a single lookback period. Wolfsberg suggests that a multi-year lookback may be appropriate, possibly varying by type of crime, and that after the initial review it may only be necessary to screen for new events. Set your periods in policy, tied to risk, and apply them consistently with date filters.

Remember that search results change: content is removed, results are personalised and differ between users, and in some jurisdictions data-protection rules remove results altogether. For reliable history, licensed news archives and structured adverse-media data are usually better than the open web — see our comparison of adverse media sources.

Step 4: Confirm the Match and Judge the Source

  • Confirm it is the same person or company. Compare the identifiers in the article with what you hold: age or date of birth, location, role, employer, associates. Wolfsberg gives the example of allowing a date-of-birth tolerance of one year either side when filtering alerts.
  • Judge credibility. Consider the type of outlet, editorial oversight, the wider context in the country concerned, whether other independent sources corroborate the story, and the quality of the website. Be alert to disinformation.
  • Judge relevance. Is the story about financial crime or conduct that matters to your risk assessment, how recent is it, and what was the outcome — allegation, charge, settlement, acquittal or conviction?
  • Do not dismiss on technicalities. An allegation that was never prosecuted can still be relevant; the JMLSG guidance notes that the absence of criminal convictions alone may not be sufficient to dismiss allegations.

Step 5: Record and Escalate

The record is what makes a search defensible. For each search, keep:

  • the date, the search engine or database, and any settings or filters;
  • the exact search strings and the subjects searched;
  • the relevant results, with links and saved copies, and why other results were discounted;
  • your conclusion, the reasoning behind it and who reviewed it.

Relevant adverse media should feed the customer risk rating and, where warranted, trigger enhanced due diligence and consideration of a suspicious transaction report. Our guide to writing an EDD report shows how to record it in the customer file.

Automating Adverse Media Searches

Many teams try to script Google searches — the question "how do I run an adverse media check through Google search in C#?" comes up often. Before you build anything, note:

  • Google's Custom Search JSON API is closed to new customers, and existing customers have until 1 January 2027 to move to an alternative. From that date, new Programmable Search Engines can search only specified sites (up to 50 domains), not the whole web.
  • Scraping results is not permitted. Google's terms prohibit automated access to its services in breach of the machine-readable instructions on its pages, and its robots.txt disallows automated access to search results.
  • Search engines were not designed to assess financial crime risk and may push the most relevant results down the page, as Wolfsberg notes.

For scale, firms generally use licensed news data or structured adverse-media datasets that are already categorised by risk type, and keep manual searching for enhanced due diligence and to resolve possible matches.

Common Mistakes

  • Searching the name alone, with no way to confirm a match.
  • Reviewing only the first page of results.
  • Searching only in English for a customer whose life and business are elsewhere.
  • Ignoring directors and beneficial owners when searching a company.
  • Not recording the strings used, so the search cannot be repeated or reviewed.
  • Treating "no results" as "no risk" without considering the subject's profile and the coverage of the sources used.

Our adverse media screening solution combines structured negative-news data with the case records described above.

Frequently Asked Questions

What is an adverse media search?

A search of news and other public sources for credible information linking a customer, beneficial owner or related party to financial crime or other relevant misconduct. It is used at onboarding, in enhanced due diligence and when reviewing a relationship.

What keywords should I use for an adverse media search?

Combine the exact name with terms for financial crime (such as fraud, money laundering, bribery, sanctions, tax evasion) and legal process (such as arrested, charged, convicted, fined, investigation), and repeat key terms in the subject's local languages. There is no universal list; set yours in policy based on your risks.

How far back should an adverse media search go?

No regulator sets a single period. The Wolfsberg Group suggests a multi-year lookback may be appropriate, possibly varying by type of crime, with later reviews focusing on new events. Set the period in your policy according to risk.

Is a Google search enough for adverse media screening?

Usually not on its own. Search engines are not designed to assess financial crime risk, results change over time and between users, and some content is removed. Most firms combine structured adverse-media data with targeted manual searches for higher-risk cases.

How do I run an adverse media search on a company?

Search the legal, trading and former names together with risk keywords, then search the directors, beneficial owners and other controllers individually, using registration details and locations to confirm matches.

Can I automate adverse media searches through Google?

Google's Custom Search JSON API is closed to new customers and ends for existing customers on 1 January 2027, and Google's terms do not permit scraping its results. Licensed news or adverse-media data providers are the usual route for automation.

Adverse Media With Signal, Not Noise

One Constellation screens customers and related parties against structured negative-news data and keeps the evidence and decisions on the case record.

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